Autograph Gin
In 2019, small batch, handcrafted Gin had taken the world by storm. It was the perfect time to launch the perfect Gin. We were approached by a distiller from Stellenbosch in the Western Cape who had the “juice” but no brand. It was perfectly balanced and had already started winning awards both locally and internationally. Could this be Gin’s pièce de resistance. We decided to call it Autograph Gin. After all, success is when your signature becomes an autograph.
We separated the history of Gin into 9 stories. Each was then carefully crafted into a specific shape. When all insignia came together, they created our logo. “A” for Autograph.
We launched with print in Men’s Health Magazine.
Online, we paired well known Gin mixes with each historical story.
“A sip down memory lane”.
Team:
CD: Kelly Putter and Brandt Botes
Head of Design: Brandt Botes
Copywriter: Kelly Putter.
Awards:
Gold Loerie