Prudential Forest Man

Prudential are the most consistent investment managers in the room. Through thick, thin and turbulence, they stay the path and achieve lasting reward over time. Their positioning of “Consistency is the only currency that matters” can be seen in their client relationships, track record and this integrated campaign. The Forest Man of India.

Forest Man Online

We broke down Jadav’s journey even further, enabling us to draw strong parallels between his story and a consistent investment approach. We also built an interactive experience where consumers could follow “A day in the life of The Forest Man”. Each step of the way we encouraged consumers to set their own goals, aiding them with online investment tools and advice.

Mobile

On mobile phones we combined The Forest Man story, investment advice, goal setter and hypothetical tracker to seamlessly demonstrate why “Consistency is the only currency that matters”.

Social Media

For FB, Twitter and Instagram we created info graphics that would reiterate the true power of consistency. According to research at the time, average click through rates were 0.05%. Forest Man reached 0.11%. We also achieved the highest engagement rate among investment management companies during 2017 and 2018.