Viceroy Boxer

 “Isidima” is a Xhosa word that doesn’t have an English translation. It’s a cultural “knowing” or charisma. Someone who carries their ancestors with them and is proud of their culture has Isidima. It’s the lessons passed from master to protégé, from one generation to the next. Viceroy Brandy is synonymous with toasting ancestors and young men who have returned from their rite of passage. It’s been the go-to brand for decades and just like many proud South African traditions, Viceroy has been shaped by generations.