Tough Panasonic Lumix

 In 2009 Panasonic briefed The Campaign Palace Australia to launch their new digital camera. It was shockproof, waterproof and dust resistant. It was packed with features and snapped some truly great pics. In a phrase, it had “built-in genius.” Obviously, this was before the days of serious mobile phone cameras. That said however, could you skim a phone across a river, or have it work after falling down a mountain? Introducing the tough Panasonic Lumix.