Dodgy Undies
BONDS wanted men to take care of themselves better. Too many Australian men were wearing undies that had definitely passed their “shelf-life”. It was time to take a stand against dodgy undies.
BONDS brand ad, back when saggy jeans were a thing.
Team:
CD: Kelly Putter and Cameron Hoelter
Copywriter: Kelly Putter.
Art Director: Cameron Hoelter
Client Service: Josie Dadd