What dreams are made of
Ask any creative , and they’ll tell you that working on Honda is a dream come true. In 2022, I had the privilege of winning the Honda New Zealand account, and my first task was to launch their amazing ZR-V. This isn’t just any SUV; it’s powerful, with deep racing DNA. In a nutshell, it’s what dreams are made of. From a little girl dreaming of being a rock star to developing bold social, digital, and OOH campaigns, along with a complete website redesign, I led the charge in revitalising this much-loved brand.
Dream Bigger
When Honda refreshed their famous SUV, they dreamed of giving families more. More style, performance and sophistication. More practicality, versatility and space. What they ended up with, is more than drivers could ever have dreamed of. For the launch of their most famous SUV, we needed something surreal, modern and unique. We needed a dreamy campaign that celebrates agility, performance and beautiful design. The result, a neon fish and an Autocar overall Car of The Year Award.
