KIA Journey

 South Africa’s is a young democracy. Just over 20 years ago, there was no such thing as integration. There’s no roadmap or rule book for how different groups should get along. Although headlines and social media are filled with politics and division, many citizens are doing their level best to “bridge the divide”. Our brief was to position KIA as an optimistic and capable car brand for all South Africans. No matter how long the journey, if we all put in the effort, we’ll find each other.